2021 Ming Chuan University Advertising and Marketing Camp held by Department of Advertising and Strategic Marketing ended successfully!Activity Activity changed from in-person to online format in line with the goal of suspend classes but not stop learning.
Students of Department of Advertising and Strategic Marketing, Tan, Jun-Xian; Chan, Yu-En; Lee, Wei-Jian; Chai, Zhi-Xuan; Goh, Khai-Mun; Chan, Hong-Sheng; and Tess Chee Yuen-Chia won the gold medal and 30000 NTD in MCU “Innovative Video Awards” with their work “Your Canteen Engraved Herein.”
Students in Mass Communication Program of Overseas Youth Vocational Training Center, Lau, Zhi-Yao; Lin, Kai-Yong; Ang, Ee-Lynn; Shim, Rou-Yu; Lee, Win-Nie; Chan, Wai-Shin and Yee, Yann-Shao won the 2021 32nd MCU Art and Literary Awards Short Film category with their work “Finding the Light, Following the Light.”
Associate Professor of Department of Advertising and Strategic Marketing, Ming Chuan University, Dr.Yu, Shu-Fen, organized the “Support Program for Small and Medium-sized Enterprises in Rural Areas Achievement Exhibition. ” She led fourth-year students who took the course "Advertising Strategy and Planning" to cooperate with two small farms “Chi-zhen Yuguo Friendly Farm" and " Like Fruit and Tea Farm" that are both located in remote rural areas, and helped them to conduct brand positioning, create tailor-made marketing strategies for the farms and assist with online posts based on their difficulties and needs.