
Chung, Cheng-Jer and Lu, Jou-Hsi, third-year students of Department of Advertising and Strategic Marketing at Ming Chuan University, earned third place in the 15th Advertising Festival Creative Battle Camp Competition. Their outstanding performance was filled with the spirit of creative advertisers, which inspired the audience. 2020 DigiAsia ╳ the 15th Advertising Festival was held at Eslite Performance Hall, Songshan Cultural and Creative Park, on November 3, 2020. DigiAsia 2020 was held in a dual digital and physical format, with the topic of “Transformation-Under the new normal”, inviting well-known domestic and international professional lecturers to discuss the future turning points and development of the advertising marketing under the COVID-19 pandemic. In addition, this year DigiAsia was combined with a major domestic event "The Fifteenth Taiwan Advertising Festival" to give due recognition to Outstanding Advertiser and Outstanding Contribution Award, Senior Advertiser, and Advertising Festival Creative Battle Camp Competition Award (professional groups and student groups), a stage for advertisers to boldly display their creations and, together, change the society to a positive direction. In line with the topic of “Transformation” for this year, it is important to change along with the environment. When facing such difficult times, to alter the future, we must change our mindsets, change attitudes, and change methods.