MCU Advertising and Strategic Marketing Department Core Competence

PROFESSIONAL CULTIVATION :

Competence I: Integrate Strategic Communications Planning Capability
Competence II: Cultivate Advanced Skills in Advertising and Marketing

PRACTICAL APPLICATIONS :

Competence III: Enhance Skills in the Application of Strategic Brand Marketing
Competence IV: Enhance Practical Skills in Advertising Design

CAREER DEVELOPMENT :

Competence V: Develop Skills in the Application of Creative Advertising
Competence VI: Enhance Capabilities in Cross-Media Management and Execution