The Department of Advertising and Strategic Marketing is devoted to achieve the following goals:
In response to the emergence and convergence of new and existing media, we stay current with new technologies and the quickly evolving industry. Nowadays, expanding international brands is an important task for both enterprises and countries to increase their competitive strength. Our program provides essential knowledge and skills to prepare students for possible careers in brand management.
To mold students into professionals in advertising with abilities of problem-solving, decision- making, creativity and innovation, the program continues to bridge the gap between academia and industry by providing students abundant opportunities for practical training and interactions with industry professionals. Hence, students can enter the workforce and ultimately take leadership roles after graduation.
In order to meet the standards of higher education, we continue to make every effort to pursue excellence in our education and research. Further expanding worldviews for internationalization is the significant positioning and direction of the department. Our short-term goal is to not only hold international exchange activities, but to create all-English teaching environments and enhance students' language abilities to prepare them to face global competition.